U.S. sex toy manufacturer Evolved Novelties is entering into a strategic partnership with the Playboy Group. From now on, the company can exclusively design and manufacture sex toys with the bunny logo in North America.
Following the discontinuation of the print magazine, the remaining Playboy Group has focused on the exploitation of its brand, which is still known worldwide. The company has now agreed to an exclusive contract for North America with the U.S. manufacturer Evolved Novelties. Evolved will thus become the official designer and manufacturer of Playboy toys.
Commenting on the deal, an Evolved spokesperson said, »Historic megabrand Playboy was searching for a strategic partner with the perfect combination of quality, style and delivery systems to create their signature lines.«
He added, »Evolved fit the bill as the most trusted name in adult toys, famous for their imaginative innovation, high product standards, and five-year replacement warranty.«
Dan Longsworth, Playboy’s vice president of merchandising and product strategy, also expressed excitement about the new collaboration. »These are two iconic brands coming together in an inclusive, ‘for everyone’ line of high-end adult toys. This is an exciting and meaningful project that we are thrilled to offer our customers.«
Greg Alves, chief executive of Evolved Novelties added, »We’re thrilled to be making toys for Playboy. It’s one of those ‘dream come true’ moments where you get to work with a life-long favorite brand – an institution, really. The collaboration has been incredibly inspiring, with new designs and ideas people are going to love.«
To learn more about Evolved Novelties, click here.