Jacqueline Gold, Founder of Adult Retailer Ann Summers, Dead at 62

Ann Summers Jacqueline Gold

The adult industry has lost one of its most important pioneers as Jacqueline Gold, founder of Ann Summers, a British retailer of lingerie and sex toys, has died. Gold, who was 62, died March 16 after a seven-year battle with breast cancer. Her family released a statement expressing their »unspeakable sadness« and shared that Gold passed away in the presence of her husband Dan, daughter Scarlett, sister Vanessa and brother-in-law Nick.

Gold became known as the founder of Ann Summers and the acquisition of the Knickerbox underwear brand. With Ann Summers, she created a company run by women for women. She was a passionate advocate for women in business and worked tirelessly to promote women entrepreneurs and create a better work environment for women. Her sister Vanessa Gold, who is now CEO of Ann Summers, described her as a »trailblazer« and »visionary« who was an »absolute warrior throughouth her cancer journey«

Under Gold’s leadership, Ann Summers grew into a major retailer of lingerie and sex toys in the United Kingdom, with at times more than 100 outlets. The company also achieved prominence with its Ann Summers parties, which allowed women to purchase adult products in a casual atmosphere. Gold’s vision was to create a safe and welcoming space where women could explore their sexuality without feeling any false shame.


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