Gamma Entertainment continues to work on becoming one of the largest paid content networks. The group buys labels, recruits talent from the industry and enters into numerous partnerships. By taking over the management of Wicked.com, the group is adding another well-established brand to its portfolio and sending a clear signal to its competitor Mindgeek.
Founded in 1993, the Wicked Pictures porn studio is one of the best-known brands in the porn business in the USA. When the company was in its prime, it had exclusive contracts with world stars such as Jenna Jameson, Jessica Drake and Stormy Daniels and was known for glamour productions and the consequent use of condoms in its productions.
Like many other studios, its paid content websites are managed by other companies. In 2010, the Canadian Mindgeek group (Pornhub, Brazzers, Digital Playground) took over the management for the Wicked.com websites.
Wicked.com now under Gamma Management
In August of this year, Wicked Pictures decided on another partner. The management of Wicked.com will be taken over by Gamma Entertainment (Adult Time), a group that, like Mindgeek, is headquartered in Canada.
Claude Hyppolite is Head of Partners at Gamma Entertainment. Commenting on the new partnership, the company said, »We are very excited to partner with Wicked and their incredibly talented team. Wicked has been producing award-winning movies for over 25 years and continues to create the finest adult content in the industry. Our goal is to provide the best platform and tools to showcase their movies, including adding 4K content to the site, seeking out new growth opportunities and expanding Wicked’s online presence to reach an even larger audience of fans.«
Wicked expects to reach a bigger audience
Steve Orenstein, owner and director of Wicked Studios, is also enthusiastic about the cooperation: »We couldn’t be happier to partner with Gamma Entertainment. Working together with their team to relaunch our site has been extremely motivating. We are very excited about the upgraded experience our members can look forward to. Gamma is a versatile and innovative company, and we’re confident they will help to provide Wicked’s audiences with an optimal online experience. This agreement exemplifies our desire to collaborate with companies that share our vision and underscores our commitment to putting consumers first. Wicked’s vast catalog of award-winning titles and Gamma’s innovative approach to content delivery make our partnership a clear win-win.«
Jessica Drake, one of the top stars of Wicked Pictures, is excited about the new opportunities: »I’m really excited about everything Gamma brings to the table, and I’m so grateful for us to be partnered with a company that can appreciate Wicked’s legacy brand. There are already so many changes — improved functionality, new ways to search for your favorite performers and scenes, better quality of scenes and movies, and more. The forum is a great way for me to interact with our members, answer their questions and post a very up-to-date appearance schedule so they always know where to find me. I’ll celebrate the relaunch September 17, so get your questions ready.«
Further information about Gamma Entertainment can be found here.
