The community platform xHamster revealed in a survey of 100,000 visitors of its website that women spend more than twice as much money on their porn habits as men. At least this is the conclusion of the xHamster Data Center.
According to a study by xHamster, women are far more generous when it comes to spending money on porn. On average, the women surveyed spend $129 per year on their viewing habits. Men, on the other hand, spend less than half this amount. They only paid 66 dollars a year for porn.
The company surveyed 100,000 visitors to the site in the first week of February. Women now account for 30% of the website’s visitors. The majority of women who visit xHamster are under 34. 30% of the women describe themselves as bisexual, 7% as lesbian.
Alex Hawkins is VP at xHamster. Commenting on the results of the survey he says: »These are empowered women who are taking pleasure into their own hands. They know what they like, are willing to spend for quality, and do not feel bad about doing so. Men, on the other hand, are more attracted to free content, and when they do spend, spend significantly less.«
Hawkins points to a stark distinction. Just because women spend more money on porn doesn’t mean they watch more porn than men. On the contrary, while women spend far more money on pornography, 83% of men say they watch porn several times a week. Only 69% of women mad the same statement.
Overall, according to Hawkins, the image of the lonely older man as the main demographic target group for pornography is a limited and probably not even accurate picture. »The new paying consumers are not older lonely men, but young, sexually active, people of all genders.«
Gender did not make a difference in judging one’s own porn consumption. More than three-quarters of the respondents, whether men or women, stated that they had no bad conscience or bad feelings about their viewing habits.
The xHamster survey provides numerous other interesting results for manufacturers, retailers and producers.
