Since the alleged affair of Stormy Daniels and Donald Trump became known, pornography has no longer been a taboo topic in the media. But despite – or perhaps precisely because of – the increased attention online erotica has recently had to struggle with resistance.
The official Trend Report of xHamster.com shows what’s happening and what other topics will preoccupy the porn industry in 2019.
Anti-porn measures and more subscriptions
In 2018, there was a worldwide wave of restrictions on porn fans: China has banned VPNs and offers a reward of up to 80,000 US dollars for reporting offensive content to the authorities. And this measure is having an effect: traffic has fallen by around 81 percent. The Digital Economy Act in Great Britain, which comes into force at the Easter holidays of 2019, will also have an impact on porn consumption. This is because the rigorous age check will make access to explicit content more difficult. At the same time, xHamster is recording an increase in registrations of around 200 percent worldwide. The willingness to pay also increased in 2018: the millennials in particular are willing to spend money on adult videos.
Women on the rise
As in previous years, xHamster expects further growth in the share of female users in 2019: The website forecasts an increase of more than 30 percent. In 2018, women accounted for 28.05 percent of users. There are significant discrepancies in several countries. While the Dominican Republic is the clear leader with a 53 percent share of female users, users from North Korea are 100 percent male. Detailed analyses, graphics and information can be found in the xHamster Trend Report 2019.