The streaming platform YouPorn, owned by the Canadian media company MindGeek, has announced that it will integrate the Modelhub marketplace. This means that performers can now sell their own content directly to viewers on YouPorn and participate in the portal’s advertising revenues.
Marketplace solutions are currently enjoying great popularity and are one of the few growing areas in the porn business. Following the success of monetization service providers such as FanCentro and clip sites such as iWantclips and Clips4Sale, the Canadian porn giant MindGeek also wants to do business as a service provider linking performers and paying fans. The company’s own solution Modelhub went live in June and has already been integrated on Pornhub. Now the sister site YouPorn also wants to implement the offer. This gives amateur and professional producers the opportunity to easily monetize their own content on another highly frequented outlet.
Charlie Hughes is Vice President of YouPorn. In his opinion, fans and performers alike will benefit from the new service. Performers with Modelhub accounts can now monetize their videos on YouPorn through advertising revenue participation. According to the company, 80% or more of the revenues will be distributed to producers. In addition, content can also be sold on YouPorn.
Hughes says: »We chose to integrate Modelhub onto our website to open up an entirely new marketplace for models who are looking to diversify their audience and earn even more revenue. We know our users continually explore our site for new content, and Modelhub gives them more opportunities to find exactly what they are searching for.«If the integration is successful, it is likely that Modelhub will be rolled out to MindGeek’s other subsidiaries including RedTube, Tube8, PornMD and XTube as well.