Daniel Peterson knows a thing or two about becoming a godfather of porn by accident. He is the founder of the biggest VR-site worldwide but originally his tube site was dedicated to all kinds of VR contents. Its name was only an indication of the geeky love for the technology itself, kind of like »food porn« on foodie blogs.
Today Peterson’s VRporn.com is a tube site, exclusively dedicated to VR porn offering. According to the site, it gets 10,5 Million views per month, nearly double the amount f the traffic the pioneering Oculus.com is able to draw to its offering. Oculus.com was acquired by Facebook in 2014 for $2 billion.
The growing but self-searching VR industry owes its current boom to the steady flow of VR content put out by porn studios. Essentially the adult industry is making a costly bet on the technology. And if it does reach the tipping point the myth of the porn industry as crown making content producer for technological innovations will be further solidified.
Peterson thinks of his company mainly as a tech innovator and not mainly as a porn company. In an interview with Wired, he said: »It’s not really about how to make a great porn company, it’s how to make a great company. It’s about startups, entrepreneurship, Silicon Valley and philosophy.«
Originally Peterson wrote news articles and reviews about VR contents and posted them on his blog VRporn.com and posted them on VRporn.com. »I would write some article about a technology topic and some other article about an adult CGI VR experience. Those NSFW posts received 20 times the interest as the safe-for-work posts«. Peterson took this as a clear signal where to go. In 2015 he decided to dedicate his site exclusively to VR porn and develop a tube site.
His site earns money through affiliate programs with producers like RealityLovers, BadoinkVR, and VRBangers. VR contents by established studios like Naughty America and niche giants like Kink are also featured.
With the notable exception of KinkVR, the contents are not yet as diverse as the traditional porn market. Most of the clips are standard girl-boy scenes and the POV-scenes are dominated by heterosexual, white males. There are some offerings from a female perspective, some try to give couples an opportunity to watch a scene from a different POV, but the predominant setup is a woman moving through standard scenes in front of the camera.
Peterson is taking a pragmatic approach: »I think the producers are just trying to make content that appeals to the widest audience«. It is highly likely though that the offerings will become more diverse once the technology proves to be profitable.
From time to time Peterson still seems perplexed about the turn of events. He said that on the surface »you wouldn’t even know really what we were doing. It’s basically just a technology company. Everybody is very transparent about what the team is working on and everybody is respected. But really our primary value is that we love VR.« That sounds like the best prerequisites to stay ahead once the competition gets tough.