The company Third Aurora has launched an app to visualise sex toys and erotic furniture in your own four walls. »Every Single Sex Toy« is intended to make it easier for customers to buy more complex toys and is particularly suitable for customers looking for coherent interior design.
The Australian startup uses the sextoy and BDSM market to gain experience and, of course, to make headlines. Although the »Every Single Sex Toy« app is tailored specifically to sex toys, the company is clearly targeting other industries for which the technology behind the augmented reality app could also be of interest.
Design a BDSM cellar on your mobile phone
With the app, users can visualize furniture and toys in their own four walls. So anyone who wants to set up a special area in their home as a couple, which is completely dedicated to lovemaking and yet fits in with the interior design style of the home, can try this out at any time and in numerous variants with the help of the app. S&M studios and dominatrixes should also be able to experiment with the app in a more targeted and at the same time imaginative way with possible furnishing plans.
A representative of the company says: »The result is a visualization realistic in every detail. Users can even walk around the item to see it from all viewpoints or check whether it will fit in with the current décor.«
PR-Coup helps to enter the market
The developers are, of course, aware that the first industry they have chosen for their technology will be making headlines around the world and will simply provide amusement here and there. Co-founder Dave Chaffey clearly stated: »There’s certainly been a lot of people giving it a go and some office banter about all the bits and pieces you can see. We’re expecting that at the start. But once the initial laughter dies down, watch this become a serious channel for commerce.«
Chaffey added: »Think about it for a second. If you’re a coy couple looking to purchase bondage equipment, where do you start? You can look online, but photographs don’t give you the true picture. You really need to view it in a three-dimensional setting you know well, to see if it’s going to match the bedroom suite.«
But the founder also makes it clear that BDSM furniture is only the first step for his company. »We’re making technology accessible by]creating purpose-built app platforms, for specific needs, which are easily available and simple to use. We see tremendous opportunity in the next five years to catch a significant market share.«
Tapping into other industries with AR
And indeed, it is easy to imagine the technology being used in many other industries. Whenever products interfere heavily with the interior design of a location, the app is likelys. to become interesting. The question, of course, is how quickly Third Aurora can create different platforms with key market players.
Chaffey is confident: »We believe that smartphone augmented reality will play a part in 2-to-4 percent of sales, across all industries, within five years. It’s an untapped field.«
Further information can be found on the website of the app developer.