Following the acquisition of its own distribution company in the USA, pjur, the manufacturer of lubricants, is also restructuring its operations in Spain. Three wholesalers will handle the distribution of the Luxembourg-based company’s products.
The wholesalers Dildos Assorted SL, Life is Short SL and Saint Sual SL will now exclusively distribute pjur products in Spain. It now seems clear that the pjur Group is apparently reorganising its sales activities worldwide.
Lucas Müller, Key Account Manager at pjur, explains his company’s move as follows: »By consolidating our activities in this way, we will be able to offer retailers in Spain outstanding customer service. This move will create clear distribution channels and increase transparency in the market. We have been working closely with these three wholesalers for many years and are now looking forward taking our partnerships to a new level. We firmly believe that our customers will benefit from these strong relationships and that this will be reflected in a number of areas, including outstanding service.«
The three exclusive partners view the pjur group’ s new strategy for the Spanish market in a positive light. Louise Holmgren, owner of Dildos Assorted, commented: »As a professional sales company with more than 23 years experience in the erotic industry, we welcome pjur’s decision to further promote its brand in the Spanish market and are confident that our close cooperation will have a positive impact on the brand in the long term.«
Joan Codina, the owner of Saint Sual, also commented on the deal with pjur: »I am delighted by the trust pjur has shown us and relish the opportunity to further develop this premium brand in our country. My team will do its utmost to achieve this goal.«
Fran Martinez of Life is Short adds: »The unique key visual, the quality of the products and its commitment to ongoing innovation make pjur the perfect partner for us. This new collaboration will make all pjur products available in Spain.«
For more information, visit pjurLove.com.