In the last year, Lovehoney.com.au has clocked up hundreds of thousands of searches on the site, and by ranking consumer interest in terms of web traffic and population size, it has calculated that the following cities are technically the ‘sexiest’: coming in at number one is Sydney, followed by Melbourne, then Brisbane.
Lovehoney has also undertaken an analysis of customer behavior from the website and sales to explore what people are buying on the site, giving a fascinating glimpse into the sex lives of Australians across the country.
Cock Rings were the most searched for term in every city apart from Darwin, where they came in second. On the back of ‘pegging’ becoming a hot topic in the past year, ‘strap-on’ also ranked highly, and the third most popular search was the good old ‘dildo’.
‘Crotchless’ made an appearance as the second highest search for Adelaide, ‘latex’ rated highly in Perth, and ‘tongue’ made the top five in Darwin.
The busiest time for Aussies buying sex toys is around the Australia Day holiday, beating Valentine’s Day, Cyber Monday and Christmas. The most popular items around this time were rabbit vibrators, realistic dildos, clitoral vibrators, bullet vibrators and classic vibrators. There was also a marked rise in sales around the NRL State of Origin series.
Helen Balmer, brand and marketing director at Lovehoney, said: “The feedback in the UK on our advertising campaign has been overwhelming. People said that they found the TV ad exciting, humorous and with an added dose of playful – the perfect combination to spread our sexual happiness message. It’s guaranteed to put a smile on your face.
“Our research tells us that the TV ad has been the first port of call to open up the conversation around sex toys with a partner. We really hope our customers in Australia enjoy seeing Lovehoney on TV.«