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Clever Marketing Stunt Or Revolutionary Product? Smart Condoms Warn of STIs

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British Condoms announced that its smart condom »i.Con« will hit the market in January 2018. The penis ring allegedly uses nano-chip technology to detect possible STIs and to measure sexual performance. The name of the product might be a hint though that the product is meant as satire.

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BritishCondoms offers a pre-order function for the i.Con, the world’s first smart condom ever. One the product page it says: »Have you ever wondered how many calories you’re burning during intercourse? How many thrusts? Speed of your thrusts? The duration of your sessions? Frequency? How many different positions you use in the period of a week, month or year? Ever wondered how you stack up to other people from around the world?Welcome to the future of wearable technology in the bedroom.«

The price point of the reusable, one-size-fits-all cock ring will be around 70€. According to the product description, customers will be able to see all data collected by the device on their smartphones.

Aside from measuring the number of calories burned during sex, the device will monitor the speed and force as well as the endurance of the sexual action. One of its most interesting but also provocative functions will be that the i.Con can warn of potential STIs. (Again though »i.Con« might also stand for »I con you« with my marketing.) It is currently unclear how privacy laws would factor into this. If real, the product might face a lot of legal questions.

A spokesperson for the company said: »It’s here and it’s beautiful. We wanted the i.Con to look refined, non-intrusive and lightweight. There is absolutely no hindrance to the user and that was our main goal.«

If you want to know more or if you consider trying a preorder, go to the website.


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