Womanizer Group Drives Expansion in U.S., Asia With New Partnership, Product Development

METTEN, Germany—Womanizer Group, developer of the Womanizer line of adult pleasure products, on Wednesday announced its partnership with a group of private investors in order to expand its reach into North America and Asia.
Dr. Richard Lenz, managing partner at Rigeto Unternehmerkapital GmbH, is representing the team of investors, consisting of entrepreneurs and family offices, which is set to launch the Womanizer Group to the next level of the company’s evolution.
“We are delighted to accompany the long-term development of Womanizer Group and support their international expansion and innovation-based product portfolio extensions as key strategic pillars for future growth,” Lenz said.
“With the support of our new partner, we are able to accelerate the international expansion of the Womanizer, create additional capacity for new product development and drive growth in Asia and North America,” said Womanizer Group founder Michael Lenke. “We are particularly focused on increasing further distribution channels and rolling out new, exciting product innovations.”
Womanizer products, which launched in 2013, use patented PleasureAir Technology for touchless clitoral stimulation, and unlike a vibrator, deliver stimulating air pressure waves to generate orgasms in as little as 60 seconds, the company said.
The Womanizer brand of women’s lifestyle products are available at womanizer.com, Amazon.com and through a wide network of retailers, such as Good Vibrations and Babeland.


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