US sextoy manufacturer CalExotics has signed a distribution agreement covering 13 Asian countries with wholesaler Durio Asia. CalExotics is thus further restructuring its international sales force.
Just recently, the US manufacturer CalExotics signed an agreement with the Dutch wholesaler Scala for the EU market. Now the company is also strengthening its sales activities in Southeast Asia. Under the agreement, Durio Asia will distribute CalExotics and JOPEN products in 13 Asian countries, including India and Taiwan.
Sunny Ooi, Director of Digital Martketing be CalExotics commented on the distribution agreement: »CalExotics is very excited to appoint Durio Asia as a distributor catering to the needs of Southeast Asia’s market. The market is growing and has potential to become a prominent one.«
Jason Wong of Durio Asia also commented on the agreement between the two companies: »It’s really an honour to be named as the distributor for a world-class brand. Its prominence in the industry sits extremely well with the Durio Asia. Calexotics has excellent product offerings. Products beautifully designed and packaged, with new item offerings on a monthly basis!«
Durio Asia will provide extensive support to CalExotics and will also be responsible for adapting warranty and return policies in each country. The distributor will moreover ensure that retailers and business partners are supplied with marketing material and product descriptions. Durio Asia will also advise CalExotics on optimizing pricing and inventory management for the specific markets.
Wong says: »Asia is a very special market. Unlike the EU and the US, prices for items can vary from extremely under-priced to exorbitantly over-priced. That’s because of the small market size and that consumers and generally not as well informed as those in the western part of the world.«