B Swish, the manufacturer of vibrators and massager wands has introduced a new packaging design. This signals a rebranding effort for the 2018/19 season.
The American manufacturer B Swish is known for its stylishly designed vibrators. The rebranding for the companny, which was founded in 2007, will maintain the three-stage product policy – Classic, Deluxe and Premium – but will refresh the appearance of the individual product lines. Since 2014, B Swish products have been distributed in Europe by the Swiss company P.ART.
The new packaging design features strong colours and signals gender-neutral marketing. This is intended to underline the brand’s inclusivity. The individual product lines are now visually more clearly differentiated from each other.
In addition to the new design, the functionality of the packaging has also been improved. Opening up the packaging has now been made considerably easier, which is intended to make it easier for retailers in particular to present the product to customers. In addition, all products have been provided with new instructions. A spokesman for B Swish says: »This redesign has been a labor of love. Our goal was to create a more inviting and accepting persona that’s free of stigma and stereotypes. We hope our new identity speaks to all walks of life, whether straight, lesbian, gay, bisexual, transgender, or anywhere in between.«
To learn more about the manufacturer, click here for distribution in Switzerland and here for the US company.