Park Jae-hyuk reports for The Korea Times: »Adult stores should change themselves from now on so as not to embarrass their customers, said Red Container general manager Koo Joong-hoe, who has consulted with thousands of on and offline adult goods sellers for 10 years.
“Adult stores in the past hid in the shadows, so the industry failed to grow further,” the 35-year-old told The Korea Times, Monday. “People feel more comfortable about visiting adult stores when they can see others inside the stores.”
To achieve success, however, Koo has had to overcome the nation’s prejudices against the business. He also faced various regulations, including Naver’s censorship of the adult stores’ locations and information.
“Still, most Korean customers remain reluctant to buy adult products in front of their friends. Instead, they purchase our products when they visit our store alone,” Koo said. “Foreigners, on the other hand, ask about the quality and ingredients of the products in detail.”
The general manager expected the industry will continue to grow here as more unbiased entrepreneurs are tapping into the related businesses. He said that Red Container aims to be the industry’s leader, which deals with every category in adult goods.
“Although most of our customers are in their 20s and 30s, many people in their 60s frequently visit our stores as well,” Koo said. “More female customers visit our stores than male customers, unlike adult shops in Japan which mainly target men.”
Thanks to its success, his company plans to launch eight more stores nationwide this year, in addition to one in China.