EIS.de Acquires Fun Factory

A Significant Move in the Erotic Industry

Dirk Bauer Fun Factory

The German group EIS/Satisfyer/Triple A has acquired the entire product portfolio, patents, designs, brands, and inventory of FUN FACTORY as of October 1, 2024, through an asset deal. Additionally, they have placed a record pre-order worth €15 million.

“With this acquisition, inventory buildup, production expansion, and pre-order, our group is investing a high double-digit million amount in the FUN FACTORY brand,” explains CEO Sven Pelka. “This acquisition has significantly expanded our patent portfolio, and we plan to enhance the FUN FACTORY brand with numerous innovative products in the near future.” The distribution will be managed by the newly formed Fun Factory Germany GmbH from October 1 onward, and the existing price structure will remain unchanged.

Since its founding in 1996, FUN FACTORY GmbH has introduced numerous groundbreaking innovations that have become industry standards today. From the first rechargeable toys and the Click’n’Charge magnetic charging cable to cheerful, colorful designs – FUN FACTORY continuously set new quality benchmarks in the erotic industry by using medical-grade silicone and aiming to produce the “best sex toys in the world” in Bremen. The company has significantly shaped the industry and contributed to the destigmatization of erotic toys.

The EIS/Satisfyer/Triple A group already supplies its products to over 80 countries, serves more than 1,000 major accounts, and is represented in over 100,000 stores and drugstore chains. As the undisputed market leader in the German erotic trade, the company maintains its strong market position through impressive growth and innovation.

Dirk Bauer, founder and CEO of FUN FACTORY GmbH, comments: “With this sale, I am exiting the industry and am pleased to see the brand in the successful environment of the Triple A group. I am confident that Triple A is the right choice for this deal and that the brand will become an important component in the premium segment.”

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