The sex toy manufacturer Blush Novelties is launching a sustainable, environmentally conscious sextoy collection under the Gaia label. In addition, the company intends to develop eco-friendly incentives for employees and trading partners.
On the occasion of the Earth Day on 22 April, the US company Blush Novelties came up with a unique innovation. With the label Gaia, Blush wants to enter the market with sustainable sex toys, which has so far received little attention.
Among the new products is the Gaia Eco Bullet, a vibrator available in three colors. These are soft, natural colors to match the eco theme: Green, aqua blue and coral. According to the manufacturer, the devices are easy to clean and are delivered to retailers with a display and sample product.
Bioplastics as a sustainable solution for sex toys?
The concept of sustainability comes into play via the materials used in manufacturing the products. A spokesman for Blush Novelties says that the casing material consists of »botanical elements« and that the production process produces fewer greenhouse gases and only a very small ecological footprint. »Gaia pleasure products biodegrade quickly with the help of industrial recycling facilities. They will also biodegrade naturally in landfills after a few centuries.«
Once again, it is clear that the green labels »sustainable« and »eco« urgently need to be defined reliably and across industries. While this description objectively sounds a little wishy-washy and cloudy, at least the packaging materials are made of recycled paper and care was taken not to use any plastic inlets.
Blush’s CEO Verna Meng comments on her company’s new product line: »At Blush, we seek to make great pleasure products using sustainable materials. Bioplastic is a perfect choice for vibrators since it is nonporous, making it completely safe, clean for use in the body and biodegradable.«
Social Responsibility & Marketing: Blush Novelties is committed to the environment
For some time now, the company has been on course to occupy the growing niche for environmentally friendly sex toys. As early as 2018, Blush Novelties was involved in Earth Day by founding an initiative to plant trees.
With the Gaia collection, the company is now going one step further and not only presenting itself as a responsible company but also trying to set the course for a sustainable future in everyday business. The tree campaign will also be continued in 2019.
A company spokesman says, »Together, with the participation of adult retailers who sell Gaia vibrators, Blush will be planting one tree for every online store that carries Gaia and shares their URL. Blush will also plant one tree for every store that shares a photo of their Gaia products on their shelves.«
Employee programs for environmentally responsible behavior
In addition to the product range and the Earth Day campaign, Blush Novelties also tries to motivate its employees to behave in an environmentally conscious manner and offers incentives to do so. For example, Blush employees receive cash incentives when they buy or lease an electric car or install solar modules at home.
Eric Lee is COO of Blush Novelties. He also seems to be serious about his company’s environmentally conscious mission: »Climate change is a real issue. I want to do my best to protect [our] future. I am hoping, with this initiative, that I can influence a few people in our small company; by announcing this to our industry, I can influence other business owners to also do something similar. Together, as an industry, we can make a difference.«
Blush Novelties 2019 received an XBIZ Award in the Pleasure Products of the Year – Sex Toys category for its innovations in the sex toys market.
You can find Gaia products on the website of the manufacturer.