Playboy, the remaining corporate entity behind the once globally successful men’s magazine, has entered the sexual wellness market with a strong partner with the launch of its new Playboy Pleasure product line. The products are available exclusively through PLBY Group’s retail chain, Lovers Stores, both in-store and online.
The Everyone line consisting of 34 products includes vibrators, massage wands, anal toys, cock rings, lubricants, sex toy cleaners and more, all with the distinctive bunny logo. With the launch of Playboy Pleasure, the company aims to meet the growing demand for sexual wellness products and further expand its reach in the market.
Founded in 1953 by Hugh Hefner, Playboy has had a significant cultural impact into mainstream culture and revolutionized the adult industry. Playboy is still associated with the positive view of sexuality and lascivious lifestyle today.
The partnership between Playboy and Lovers is an obvious one, as both companies share a common vision of promoting pleasure and sexual well-being for everyone. Lovers, a leading retailer in the sexual wellness market, is all about inspiring people to realize their full pleasure potential.
The launch of Playboy Pleasure is another step by the company to take the still-glowing sparkle of the brand’s core claim into new product categories. The in-house design team is expected to help realize the full potential of the legendary Playboy brand.
To learn more about Playboy Pleasure, visit the company’s website for more information.