Icon Brands, the sextoy manufacturer specializing in media licenses, has expanded its collection of BDSM toys to coincide with the launch of the new season of the successful Netflix series Orange Is The New Black.
Although streaming portals fight for viewers with an almost unmanageable variety of series, one series has thus far survived from the time when there were not immediately three alternatives to binge-watching. The seventh and last season of the Netflix success series was released on Netflix a few days ago.
The licensee for sex toys for the popular prison series is the manufacturer Icon Brands. On the occasion of the last season of the series, the company is now launching six new products in its BDSM collection for fans of Orange Is The New Black. So far the line-up comprises more than 20 articles.
BDSM licenses rather rare, but always with blockbuster potential
In addition to the sex toys for the Shades of Grey series and the sex toys for the Comedy-Central-Sitcom Broad City, articles related to Orange Is The New Black should also work in Europe. Retailers who have already had success with these series and have customers especially for BDSM specialties should take a closer look at the collection. The particular popularity of the series with women should also offer interesting sales opportunities that could secure BDSM items an additional place in the mainstream.
Sara Hentcy is Sales Manager at Icon Brands. On the expansion of the collection, she says amusedly: »Orange and black is the new black and blue.« The company wants to create additional incentives with special discounts.
You can view the entire Orange Is The New Black collection under this link. The manufacturer’s website can be found here.