The blockbuster collection at Lovehoney still is Fifty Shades of Grey. With 20 new products, the British retailer and manufacturer is once again trying to score big with fans of the book and film series, with SM novices and, of course, with fetish lovers.
Is the hype over? Or can you still earn big with Fifty Shades of Grey (FSOG) branded products? Lovehoney is taking a bet on whether the hype surrounding the rather tame book series can continue to provide growth momentum and is bringing twenty new offers to the existing four collections of its erotic brand.
The packaging of the four FSOG series has also been redesigned. The Greedy Girl collection now includes a G-spot vibrator, a Bullet Rabbit, a Mini Rabbit, a so-called Slimline Rabbit vibrator and another Rabbit variant for the G-spot: a toy called Thrusting Rabbit.
The Inner Goddess series now includes articles for internal stimulation. Kegel Toys, love balls made of different materials and colors.
The Relentless Vibrations line features a Pleasure Egg, a small bullet vibrator, a penis ring, the Panty Vibe, and other love balls. All products of the series can be controlled remotely, hence handsfree fun is guaranteed.
The fourth collection is called Pleasure Overload and offers couples several possibilities to experiment and play around. The articles in the range include a set for tickle games, a seven-piece Sweet Sensations kit and a set for gentle anal games. The Wicked Weekend Box, consisting of three pieces, and the Greedy Play Box with five products complement the range.
With the revival of the series, new advertising materials for retailers are also coming onto the market. The new POS accessories and displays can be requested from the manufacturer. Further information can be found on the Lovehoney website.