Lovehoney is shipping the third and final collection of the bestselling »Fifty Shades of Grey« series to the stores. The new »Fifty Shades Freed – The Official Pleasure Collection« is now available.
According to Lovehoney, the new range broke all sales records of its previous collections under the blockbuster label “Fifty Shades”. Since its launch in July, the new collection has been the main attraction at all trade fairs and exhibitions.
»Fifty Shades Freed – The Official Pleasure Collection« consists of a series of new sextoys and accessories. With more than 3 million units sold worldwide, »Fifty Shades« is a significant sales factor for Lovehoney. The sextoys were authorized and designed by the author of the book, E L. James. The new collection features 17 products in purple and gold.
The company expects the »My Body Blooms Remote Control«-vibrator and the sensual, petal-shaped »Desire Blooms«-vibrator to become the bestsellers of the collection.
According to Lovehoney, the »Fifty Shades Freed« product line is the culmination of years of research, conducted at the company’s in-house product development department. Jim Primrose of Lovehoney said: »We are delighted with the positive response thus far by customers established and new to this incredibly diverse and unique collection.«
Primrose went on: »No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training the demand is greater than ever for Fifty Shades. There is no other brand out there quite like ‘Fifty Shades’ to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.«
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