Lovehoney Hires Jade Bawa as Sales Executive

Jade Bawa

BATH, England—Lovehoney announced the hiring of Jade Bawa as international sales executive for Europe, Australia and New Zealand.

Bawa joins Lovehoney’s award-winning Trade Sales Team from U.K. distributor ABS Holdings.

“We are thrilled to welcome Jade to the Lovehoney trade team,” International Sales Manager Jim Primrose said. “Her appointment comes just in time for the next Fifty Shades of Grey movie, and we’re sure she’ll hit the ground running at such a busy time. Jade is very knowledgeable of the industry and we’re excited to have her onboard to assist with highly anticipated product launches next year.”

Bawa’s responsibilities will include client servicing for both existing and new clients worldwide, and day-to-day support for the growing trade team in exploring and expanding new territories of business.

The team is excited to have a fresh pair of eyes on account management and look forward to utilizing Jade’s extensive experience working within distribution channels and trade shows.

“I have been aware of Lovehoney for some time and am extremely excited to join such a successful and ambitious team,” Bawa said. “I look forward to building Lovehoney’s brands and to getting to know clients across the world. Lovehoney is a great business and I have already been made to feel a part of the Lovehoney Trade Sales Team.”

Bawa is based in the South of England in a seaside town named Bournemouth. She is a self-confessed shoeaholic, and currently brushing up on her French language skills at the prospect of more international travel in the new year.

To find out more about Lovehoney Trade, visit



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