The adult company Adam & Eve has found in a survey that more than half of all American women now own at least one sex toy. With men though the situation looks a little bleaker.
Year after year the US company Adam & Eve organizes a survey to gain insight into the sexual habits of Americans. The latest figures show a positive trend towards a mainstream acceptance of sex toys. More than half of all US-American women own at least one toy.
Dr. Jenni Skyler is the in-house sexologist at Adam & Eve. Commenting on the survey results, she said: »Year after year, studies show an increase in adults’ acceptance and use of adult toys. Toys include vibrators, stimulators, masturbators and more. Whether the focus is on self-care or to enhance a solo or couples’ experience, I’m pleased to see sex toys becoming more mainstream and acknowledged.«
If you look at the survey results of men and women together, 50.7% said that they own a toy, the rest answered in the negative. The proportion is higher for women, however. 57% of women owned a sex toy, only 44% of men stated in the survey that they owned a sex toy.
Chad Davis is the marketing director at Adam & Eve. Regarding the survey results, Davis says: »Adam & Eve carries a wide variety of adult toys for every comfort level. The company has been around for nearly 50 years, and our most popular items are sex toys. I’d like to think there’s a good reason why!«
The survey does not only show the success of the sex toy industry and the immense market penetration that the industry has achieved by now. It also makes clear how big the market already is and how big it can still become. After all, there is a lot of catching up to do, especially among men. But there is still room for immense growth among women as well. Especially as many customers who have had good experiences at one point become curious about other products.
For the study by Adam & Eve, a total of 1,000 Americans over 18 were questioned. Further information can be found on the company’s website.