The Luxembourg-based pjur Group has signed an exclusive agreement with Sugar & Sas Pty Ltd. for the distribution of its products in Australia and New Zealand. This means that the lubricants of the multinational company will now be found reliably on the shelves of Australian retailers.
Following the reorganization of sales in the USA, the lubricant expert from Luxembourg is further expanding its presence in English-speaking countries. Effective immediately, Sugar & Sas Pty. will exclusively distribute the company’s products in Australia and New Zealand.
According to pjur, Sugar & Sas is the leading distributor for adult lifestyle products in Oceania. Alexander Giebel is CEO of the group and says about the new distribution agreement: »With Sugar & Sas, we have found an experienced partner that meets our standards and shares our vision to provide fun, safe and innovative products. It will result in being closer to the customers (with) more training, more investment in marketing the pjur brand and more POS support. In short, more power for our customers in Australia and New Zealand.«
Benefits for retailers
Retailers can not only look forward to better customer service but will also be offered the opportunity of sales training at the customer’s premises. The successful »Gives You more« campaign is also intended to expand the premium lubricant business in Australia.
Existing customers can continue to stay in touch with their pjur Group European contacts. However, Sugar & Sas employees will be particularly helpful in marketing and PR activities tailored to the Australian market. A pjur spokesman said: »The experienced Sugar & Sas sales team will be the first point-of-contact for customers and will also work closely with pjur.«
Sugar & Sas looks forward to pjur’s products
Jo Radnidge of Sugar & Sas is also excited about the agreement with pjur: »We are excited to bring pjur’s ‘Gives You More’ campaign to Australia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur shares the same values. This is what we do best and what we are passionate about.«